Discover our refined branding process, a scalable solution suitable for start-ups and established businesses wrapped up in one neat package.
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Pathfinder Branding Process
Discovery Call
The journey begins with a simple hello!
Your first contact with us sets the stage for an exciting collaboration. We’ll start with an introductory email or DM, and then we’ll hop on a video call to get to know each other better.
Think of it as a casual coffee chat where we learn about your vision, goals, and dreams for your brand.
Brand Strategy Session
Next is our Brand Strategy Session, a dynamic workshop in which we explore the essence of your business.
Together, we define what makes your brand tick, what you stand for, and how we want the world to see you. It’s a collaborative session where your input is not just welcomed but essential, laying the foundations for a better end result.
In this session, we get to know and establish your ideal target market, scope out your competition and help define your USP.
Visual Research
After we’ve uncovered your brand’s purpose, it’s time to translate those ideas into visual magic. We spend time researching and crafting a collection of images, colours, textures, and typography that captures the spirit of what your brand could be.
This step defines a cohesive direction for your brand and its story, enabling us to build our design work onto a sturdy foundation.
Design Concepts
When it comes to crafting your brand, we’ll present three distinct design routes for you to choose from.
Each concept, originating from our strategic foundation and visual research, offers a different take on your identity, from bold and daring to safe and familiar. You’ll get to decide which one resonates most with you. Your choice guides us in refining the concept that aligns perfectly with your brand’s personality and goals.
Route Development and Refinement
Once you’ve chosen your favourite route, we move into refinement mode.
This is where we fine-tune the chosen concept and make sure you look as professional as possible.
Think of it as sculpting a masterpiece – we chip away at the details until everything looks flawless. Your feedback continues to shape the process, ensuring the final design is beautiful, functional, and true to your brand values.
Brand Toolkit Rollout
With the concept refined and approved, we compile everything into a comprehensive Toolkit.
This isn’t just a fancy PDF; it’s your brand’s bible, which will ultimately help streamline your process and save you time.
It includes guidelines on logo usage, colour palettes, typography, imagery, and values, everything needed to keep your brand consistent and recognisable.
This step is all about ensuring you have the tools to maintain brand integrity, including social media templates as standard.
*The Toolkit will be delivered in Canva, allowing you to use the slides in your presentation decks going forward.
Project Handover and "1 to 1" Launch Support
We deliver all your shiny new design assets, from logos to social media templates.
But we don’t stop there; we also provide support to help you seamlessly implement your new brand identity.
We’ve introduced a limited drop-in session, during which we can review your work and use of your shiny new brand up to a month after launch; this will give you time to ask any questions and get the best out of your designs.
Remember, this is a partnership, and we’re here to build your brand with you.