When it comes to delivering an effective brand experience, consistency is key on and offline.
Our Design Task
The Optimised Coach is a successful online mentorship programme based in the U.K, aiming to support and redefine the personal training industry.
Developing an online presence for The Optimised Coach, our task was to build a mobile-friendly website and seamlessly integrate it with the brand’s other marketing channels.
Core Services: Branding and Graphic Design, Digital Design and Website Development (Wix)
A Mobile Friendly Brand Platform
Our aim was simple, to build a modern and seamless website that would reflect the visual identity and brand values of The Optimised Coach whilst being light and accessible across mobile devices.
Consistency is Key
We wanted to make sure that The Optimised Coach’s brand values, image, and messaging were consistent across all marketing channels, including their new website. Customers appreciate it when a business or service delivers a consistent message. The uniform presentation and marketing of a brand have been seen to increase revenue by 33 per cent (Lucidpress, 2019) and help to build trust between both businesses and consumers.
Additional Graphic Design Elements
As well as designing and building the online presence for The Optimised Coach, we have crafted and maintained several additional marketing elements across various mediums including podcast covers and physical stickers. It’s important for a brand to maintain a consistent look across all of its key touchpoints.
Our Final Results
We’re pretty happy with how things turned out but don’t just take our word for it.
Visit The Optimised Coach and see for yourself
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